Coca-Cola Brand Image Essay -- Marketing Advertising Advertisement

Coca -Cola Claims, Values and PolicesCoca-Cola is a well-kn take in and treasure brand name. When people think of this name, memories tend to overflow in their heads. wherefore? Because, not only does reversal taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like Always Coca-Cola, the antics of the Coke polar bears, and only of the different ads that have represented Coke over the years. Just or so every ad you happen upon, as a consumer, will have heaps of hidden meanings. Coca-Cola may not always intend to present the kindred hidden meanings, but will always intend for their audience to see a commercial and hopefully crave a Coke product. I found a forage Coke ad that really caught my midpoint in the August issue of Southern Living, a magazine for women. The ad, coroneted High School Reunion, pictured four Coke nursing bottles in a diagonal line. The first bottle, a new unopened nutriment Coke bottle, is pi ctured at the top left-hand corner of the page. The next dickens Diet Coke bottles are supposedly being consumed. At the substructure right hand corner of the ad page you see the bottle is empty. This reveals the conversation of a young woman contemplating the plans for her mellowed school reunion. everywhere all Coca-Cola is believed to put these claims, supports, and warrants in their ads to fool their product more large-hearted to the consumer. This particular Diet Coke ad is full of claims and proofs of facts, values, and policies, that are onerous to make you remember the fun, old times, and memories of high school and, at the same time, associate it all with the memory of a good tasting Diet Coke. This particular ad boldly suggests the importance of friends and still being yourself. I know Coca-Cola wants you to see... ... you drink Diet Coke you will become a beautiful and skinny woman. Maybe another message this ad is laborious to reveal is to not label your self. Diet Coke doesnt bespeak a label therefore you dont need a label either. The pathos of this ad might be representing the fact that Coca-Cola has been close to for a while and it has been a while since this young woman has seen her high school friends. In conclusion, I think Coca-Cola has done an excellent ruminate of presenting the claims, supports, and warrants of its products in this ad. They have used many different tactical maneuver and hidden meanings to get this ad across when their main concern is to make the ad appealing to the ordinary woman. A woman who is always in search of the perfect body, and the great memories of her high school years. Works CitedDiet Coke Advertisement Southern Living, August 1998. 28